Lil Yachty

An Atlanta native with red-beaded hair, Miles McCollum rose to fame on the strength of his viral, melodic "bubblegum trap" and a cheerful internet persona.

After hits like "One Night" and "Broccoli," he reinvented himself with the acclaimed psychedelic-rock album "Let's Start Here" and a behind-the-scenes hitmaking role.

He charted platinum singles and earned critical praise for his stylistic reinvention.

Lil Yachty exemplifies the genre-fluid, internet-native artist unafraid of constant reinvention.