Master P
Percy Robert Miller
Master P is an American rapper from New Orleans, Louisiana active since 1989.
- Profession
- Rapper, Record executive, Entrepreneur
- From
- New Orleans, Louisiana
- Born
- April 29, 1970
- Years active
- 1989–present
Early life
Raised in the Calliope projects of New Orleans, Percy Miller used an inheritance to open a record store before founding No Limit Records.
Career
He built No Limit into a Southern hip-hop empire with a prolific release schedule and the hit "Make 'Em Say Uhh!," pioneering independent ownership and merchandising.
Major achievements
His business model made him one of the wealthiest figures in late-1990s hip-hop and a pioneer of artist independence.
Legacy
Master P proved Southern artists could build self-owned empires outside the major-label system.
References
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